Adobe Analytics Offering
license (SKU) comparison table
Product Feature
Foundation
Select
Prime
Ultimate

75
200
1000

75
200
1000

75
200
1000

75
250
1000
Advanced Calculated metrics
Allow you to include segments within a metric definition and apply statistical functions (e.g., regression analysis) to a metric definition.
Data Warehouse
Refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. You can request reports to display advanced data relationships from raw data based on your unique questions.
Data Feeds
Adobe can deliver the raw data to the customer in a batched manner on a recurring daily or hourly delivery schedule.
Advertising Analytics
Lets you see Google, Bing, and Yahoo Gemini Paid Search data side by side, within Adobe Analytics (for Adobe Advertising Cloud customers).
Virtual Analyst: Anomaly Detection
Detects statistically significant data anomalies in any metric.
limited to daily granularity
limited to daily granularity
Virtual Analyst: Intelligent Alerts
Refers to an alert condition that goes beyond the existing (static) thresholds. It pulls in Anomaly Detection algorithms that dynamically define the alert trigger.
Virtual Analyst: Contribution Analysis
Contribution Analysis is an intensive machine learning process designed to uncover contributors to an observed anomaly in Adobe Analytics. The intent is to assist the user in finding areas of focus or opportunities for additional analysis much more quickly than would otherwise be possible.
10 analyses (runs) per month
20 analyses (runs) per month
Customer Attributes
If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a customer attribute data source in the Experience Cloud. Once uploaded, leverage the data in Adobe Analytics and Adobe Target.
3 attributes
15 attributes
200 attributes
Report Builder
An add-in for Microsoft Excel, Report Builder lets you build customized requests from Analytics data, which you can insert into your Excel worksheets.
5 users
unlimited users
unlimited users
Ad Hoc Analysis (to be decommissioned)
An Analytics Tool that helps you identify high-value customer segments with unlimited real-time visitor information, allowing you to drill down into the data to get deep, precise, and comprehensive views of your customers.
Segment Comparison
The Segment Comparison (aka Segment IQ) Tool discovers the most statistically significant differences between any two segments through an automated analysis of every single metric and dimension you have access to.
Mobile Services UI
People Metric (based on Device Co-op in US & Canada)
The People metric is the count of people (or groups of devices) based on Adobe's Device Graph. You can apply the People metric to identify visitors across their devices in Analysis Workspace.

Basic Analytics Capabilities

included in every license (SKU)
Provides a robust, flexible canvas for building custom analysis projects. Drag-and-drop any number of data tables, visualizations, and components (dimensions, metrics, segments, and time granularities) to a project. Instantly create breakdowns and segments, create cohorts for analysis, create alerts, create segments, do flow and fallout analysis, and curate reports for sharing with anyone in your business.
Models: First Touch, Last Touch, Linear, Custom Time Decay, U Shaped, J Curve, Inverse J Curve, Participation, Same Touch, Custom Position Based
Ranks link activity using visual overlays and provides a dashboard of real-time analytics to monitor audience engagement of your web page.
Classifications are created by grouping (classifying) granular data from a source report. For example, you might want to analyze display ads, but they are mixed with email, partner, text ad, and social media campaigns. You can create groups so that you can analyze them separately.
Ability to setup a configurable subset for a report suite with its own settings. Includes Component Curation, report time processing, context-aware sessions.
Adobe Data Connectors provide a complete development ecosystem to help Data Connectors partners integrate their products and services into the Adobe Experience Cloud.
Adobe Analytics data sources lets you manually import additional online or offline data for reporting.
You can set up Alerts to notify you if certain thresholds are reached in a defined time period.
You can share and curate projects and send project files immediately or on a schedule.
Processing rules simplify data collection and manage content as it is sent to reporting.
The Web Services APIs provide programmatic access to marketing reports and other Suite services that let you duplicate and augment functionality available through the Analytics interface.
Adobe Analytics provides a Data Governance user interface that lets you, as the data controller, set privacy labels on your Analytics reports suites and all the dimensions and metrics in those report suites.
Adobe has created multiple ways (JavaScript including SPA, AMP, FIA , iOS, Android, Windows Phone, Java, PHP and other) to send data into Analytics. These methods include tracking information in real-time from web sites, emails, campaigns, web-based kiosks, mobile devices, client-server applications, and most applications that can access the Internet.
Adobe Analytics UI for beginner users who need access to pre-built reporting that is easier to navigate.

Core Services

included in every license (SKU)
Launch is the next generation of website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising integrations necessary to power relevant customer experiences.
Adobe's audience services manage the translation of visitor data into audience segmentation. As such, creating and managing audiences is similar to creating and using segments, with the added ability to share the audience segment to the Experience Cloud.
Adobe Mobile Services brings together mobile marketing capabilities for mobile applications from across the Adobe Experience Cloud, which allows you to understand and improve user engagement with your mobile applications.
Triggers enables you to identify, define, and monitor key consumer behaviors, and then generate cross-solution communication (via Adobe Campaign Standard) to re-engage visitors. You can use triggers in real-time decisions and personalization.
Adobe Experience Cloud Auditor is a service of the Adobe Experience Cloud that was co-developed with ObservePoint, experts in validating digital implementations.
Share or post assets and Analytics reports directly with others using your Experience Cloud Feed.
Experience Cloud Assets provide a single, centralized repository of marketing-ready assets that you can share across solutions. An asset is a digital document, image, video, or audio (or part thereof) that can have multiple renditions and can have sub-assets (for example, layers in a Photoshop file, slides in a PowerPoint file, pages in a PDF, files in a ZIP).
Adobe Analytics Add-ons
additional product capabilities licensed separately
Mobile app marketing capabilities (Acquisition, Location Services, and Messaging). Acquisition tracking and deep linking. You can use push and in-app notifications to communicate with your users. A mobile device allows you to inherently know where a consumer is as they engage with your app or have it running in the background through GPS location. With geo-targeting, Adobe Target enables you to deliver tailored, relevant content, offers, or messages at a time where proximity matters.
Adobe Analytics for Media (also referred to as Media Analytics) is an add-on to the base Analytics offering that provides clients with robust media measurement for content, audio and advertisements. Media Analytics provides many benefits to customers to allow for real-time monitoring, detailed analysis, actionable insights and monetization opportunities.
Live Stream Add-on
Predictive Workbench Add-on
Data Workbench Add-on
Attribution Add-on
Live Stream data
Live Stream Triggers and Dashboards
Adobe Analytics Live Stream (aka firehose) provides a stream of partially-processed Analytics data within seconds of collection.
Contribution Analysis
Contribution Analysis is an intensive machine learning process designed to uncover contributors to an observed anomaly in Adobe Analytics. The intent is to assist the user in finding areas of focus or opportunities for additional analysis much more quickly than would otherwise be possible.
Decision Trees
Decision trees are a predictive analytics visualization used to evaluate visitor characteristics and relationships. The Decision Tree Builder generates a decision tree visualization based on a specified positive case and a set of inputs.
Propensity Scoring
Propensity scoring lets you define customers based on their possibility of a successful conversion or completion of a specified event. It allows you to maximize the potential impact of efforts before executing a process or directing a campaign.
Algorithmic Attribution
Best Fit Attribution is a machine-learning approach to assigning attribution values across the different channels of a successful conversion event. Data Workbench automatically evaluates contributions to success across a window of time per channel, and then builds an attribution model based on your customers' actual interaction patterns.
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