Adobe Experience Platform Data Collection Tags (formerly Launch) Implementation Mastery Course

learn to implement tags as a professional with 9‑years' experience just in 2 days

Video Course Structure

01 Create New Property
02 Property Components Overview
03 Launch Library Hosting and Adaptors
04 Configure Environments
05 Library Code Implementation on Website
06 Library Publishing and Testing
07 Publish Custom Code
08 Team Work and Publishing
09 Delete Rules and Libraries
10 Leveraging Data Elements for Tags Implementation
11 Rollback Implementation to the Previous State
12 Data Elements with Dynamic Values
13 Data Elements Mapping and Value Persistence
14 Fire Rules Sequentially

New Additions
29 Tags Dependent on Cookie Consent
15 Download Launch Library
16 Overview and Use Cases of Data Element Types
17 Programmatic Data Elements
18 When to Fire Tags or Page Load Events
19 Click Tracking Implementation
20 Debug and Log to Browser Console
21 Store Data in Cookies
22 Track Visitor Engagement with Viewport Trigger
23 Set Date Range and Frequency Capping for Rules
24 Form Tracking Implementation
25 Various Rule Event Types and Condition Types
26 Implementation for Single Page Application
27 Compare Versions of Rules and Data Elements
28 Install and Upgrade Extensions


30 Geolocation API for IP Address Lookup

Your Instructor — Andrey Osadchuk

Adobe certified expert
Analytics architect, Analytics developer, Analytics and Target business practitioner
9 years of practical experience
with Adobe Analytics, Target, Audience Manager, DTM and Launch
100+ implementations
for B2C & B2B companies
Consults international companies
in variety of verticals: e-commerce, software, telecom, finance, FMCG
Speaker at web analytics conferences
like GoAnalytics, iMetrics, MeasureCamp, Matemarketing
Led global online analytics at Kaspersky Lab
increased sales by 7 digit numbers
Andrey conducts Adobe Analytics masterclasses
at leading web analytics conferences
iMetrics
GoAnalytics
Video Course Packages
Standard
$799
  • 24x7 access to video training
  • Free access to training updates
  • One-hour individual training on Adobe Experience Platform Data Collection Tags (formerly Launch)
VIP
$999
A few feedbacks from my students
IT Security Data Scientist, Docler Holding Luxembourg
I used to work mostly with Reports and Report Builder and wanted to learn Ad hoc analysis. I liked the practice focused training format and 1 to 1 approach that saved a lot of time compared to offline courses.
Head of Digital, Fleetcor
Building funnels in Workspace and segmenting clients based on their behavioural patterns appeared to be fun when you know how to do it :) I have done many exercises during these trainings and now can prepare a report in a matter of minutes. It was absolutely worth it.
Online Sales Manager, Kaspersky Lab
I asked Andrey to train me on Analytics Workspace to be able to monitor the performance of digital marketing campaigns on my own. After just a few trainings, I am now able to quickly build any type of data visualisation (reports) answering my questions.
Frequently Asked Questions
Where can I watch the video course?
The course is hosted on vimeo.com to guarantee best video quality on any device. You will get invited to a group for Adobe Launch students to watch the course.
Do I need an AEP Data Collection Tags account?
Yes, you should have access to Tags for doing exercises following the course.
Can I ask you questions on Tags?
You will be able to contact me by email should you have questions on the course. You can schedule a personal training on Adobe Experience Platform Data Collection Tags too.
What do I need to get a training website?
Enroll in the course with VIP package and send me your Tags embed code. I'll take care of the rest.
I have more questions about the course
Send me your questions following the link below.
Ask a question
What is the difference between platform Launch and Tags?
Adobe Experience Platform Data Collection Tags is the new name of Adobe platform Launch.
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to become a professional in Tags (Launch)
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