yandex metrica
Key Terms and Definitions
differences with other Web Analytics platforms
Pageview
Pageviews are registered when:
- Site pages load including page refreshes that happens on the init method run (if the defer parameter isn't set to true)
- AJAX site updates are detected by the hash parameter changing in the page URL
- Data is sent using the hit method
Session
Visit - a sequence of actions (activity) performed on the website by a single user (on a single tag).
The session ends when there is no activity for a certain amount of time. By default, this is 30 minutes. You can set a different amount of time using the session timeout option.
Referrals from advertising systems (such as Yandex.Direct and others) are always considered separate sessions. Even if a user clicked an ad repeatedly (or there were several of them from the same computer) before the session timed out, each of the clicks is a separate session.
The session ends when there is no activity for a certain amount of time. By default, this is 30 minutes. You can set a different amount of time using the session timeout option.
Referrals from advertising systems (such as Yandex.Direct and others) are always considered separate sessions. Even if a user clicked an ad repeatedly (or there were several of them from the same computer) before the session timed out, each of the clicks is a separate session.
Bounce
A session is considered a Bounce if it meets all of the following criteria at once:
- No more than one Pageview was registered during the Session
- The Session length was less than the length set for bounce tracking (by default, 15 seconds, but can be adjusted inside the init method by setting the accurateTrackBounce parameter)
- The nonBounce method was not fired
Goal
User
An internet user who visited your website during a specific period of time. Yandex Metrica tracks users by anonymous browser IDs (ClientID) that are saved as cookies. Consider users site visitors.
Takeaways
User is referring to a site visitor that is identified with a ClientID (that's set for the browser automatically).
A session timeout is 30 minutes by default, but can be adjusted to last from 30 to 360 minutes (6 hours).
A new Session starts whenever a visitor comes from a referral belonging to an ad network.
A bounce is a single pageview session, by default. Although, a session consisted of a single pageview may not become a bounce - this depends on the tag configuration and on whether the nonBounce method was fired.
Yandex Metrica does not support events but Goals that can be used for the similar purpose.
A session timeout is 30 minutes by default, but can be adjusted to last from 30 to 360 minutes (6 hours).
A new Session starts whenever a visitor comes from a referral belonging to an ad network.
A bounce is a single pageview session, by default. Although, a session consisted of a single pageview may not become a bounce - this depends on the tag configuration and on whether the nonBounce method was fired.
Yandex Metrica does not support events but Goals that can be used for the similar purpose.