Adobe Analytics Tutorial for Beginners

An introductory tutorial to Adobe Analytics for Beginners — a short overview of capabilities, components and tools. Get to know how to use top navigation and get support when you have questions.
The top menu allows you to switch between two major analytics capabilities (Workspace and Reports), Components, Tools.

Components are used to manage Segments, Calculated metrics, Workspace project, Virtual report suites, Dashboards, Alerts, Calendar events and mane other.

The Tools menu includes Ad Hoc Analysis, Data Workbench (omnichannel analytics, attribution), Data Warehouse (data export), Activity Map (website page overlaid with metrics), Report Builder (add-on for Microsoft Excel).

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