Adobe Experience Cloud consists of three sub-clouds:
1. Marketing Cloud: Adobe Experience Manager (WCM/ CMS), Campaign (marketing automation/ orchestration), Target (personalization, testing), Social, Primetime.
2. Analytics Cloud: Adobe Analytics, Audience Manager (DMP).
3. Advertising Cloud: Adobe Media Optimizer (Search, DSP/ Demand Side Platform, DCO/ Dynamic Creative Optimization).
Additionally, the customers get access to Core Services:
- Activation (Adobe Launch, DTM/ Dynamic Tag Management, Triggers)
- Mobile Services
- People (Customer Attributes, Audiences)