In this video you will get to know how both analytics tools look and what capabilities they provide for data analysis. It will help you understand their differences and benefits.
The comparison of Google Analytics and Adobe Analytics in this video episode covers:
1. Outliers Detection — Adobe Analytics capabilities include Artificial Intelligence (AI) / machine learning algorithms that simplifies detection of data anomalies.
2. Data Analysis — manual analysis in GA vs. automated contribution analysis in Adobe Workspace.
3. Speed and Accessibility — why is it important to reduce dependency on advanced analysts and data scientists in every organisation? What do the leading analytics solutions offer?