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Facebook Pixel Tracking with Adobe Launch

Best practices for Facebook Pixel and Custom Conversions implementation in Adobe Launch. This video tutorial shows step-by-step how to implement and test Facebook tracking.
Get to know how to use Facebook Pixel and SDI Toolkit extensions in Adobe Launch to define Pixel ID for each environment and to fire different events such as PageView, ViewContent and AddToCart (event for Add to Cart button click) with custom conversion parameters.