Privacy, PII, GDPR in Adobe Analytics
Never pass any personally identifiable information (PII) over to Adobe Analytics. Have a look at an implementation audit of ForRent.com. Avoid storing any PII data in Adobe Analytics to be compliant with EU GDPR and other privacy protection regulation laws, terms of use, and policies.
Depending on what markets your company operates in, the privacy regulation may vary. However, the best practice for all Adobe Analytics implementations is to avoid storing any PII like name, email, phone number and some other. IP address is considered PII in European Union. European businesses are going to be regulated by GDPR (general data protection regulation) as of 25th May 2018 https://www.eugdpr.org
Even if you do not pass IP over to Adobe Analytics manually (in a dedicated variable), it is determined by the backend and could be stored as is. There are a few options you may want to use to be compliant with the privacy regulation — 1) the last octet of IP address is cut off before being stored; 2) IP address is obfuscated before being stored.
Even if you do not pass IP over to Adobe Analytics manually (in a dedicated variable), it is determined by the backend and could be stored as is. There are a few options you may want to use to be compliant with the privacy regulation — 1) the last octet of IP address is cut off before being stored; 2) IP address is obfuscated before being stored.
Adobe Analytics and Launch
Video Courses
get the training you need to stay ahead, learn at your own pace
with a certified expert, practitioner, instructor with over 9 years of experience
with a certified expert, practitioner, instructor with over 9 years of experience
Learn to correctly setup eVars, props, events, processing rules, classifications and other settings
Open course page
Open course page
Adobe Experience Cloud Bookmarks
Chrome Extension
Chrome Extension
run Analytics, Target, Launch and other tools and resources in one click,
be aware about ongoing maintenance and issues
be aware about ongoing maintenance and issues
