Visitor Geolocation with Adobe Launch. Implement GEO IP Lookup with JavaScript API
Learn to determine visitor geolocation by implementing GEO IP JavaScript API with Adobe Launch tag manager. Fire marketing tags depending on what country, city, location the visitors come from.
Get to know how to implement one of the GeoIP lookup location services to determine visitor country, city, postal code, latitude, longitude, ISP, organisation, etc. Leverage this GEO information in Adobe Launch to manage marketing tags, tracking codes, conversion pixels. For example, you may want to show a cookie consent form only for the EU visitors.
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