What is Adobe Analytics?
This video explains the purpose of Adobe Analytics, provides an overview of what data can be captured, and how the processed data can be accessed for further analysis and export.
Adobe Analytics overview explains that the solution can be implemented on websites, mobile apps and any devices connected to the internet. The analysts have variety of tools for preparing reports, building dashboards, analysing data for data insights delivery. There are various analytics tools and UI available such as Analysis Workspace, Report Builder, Ad-hoc Analysis.
The data can be accessed in real-time thanks to Adobe Analytics Live Stream API capability. Raw data export is also supported. The data is not sampled that guarantees accurate analysis and reliable insights.
Adobe Analytics (formerly Omniture SiteCatalyst) is part of Analytics Cloud and Experience Cloud that makes it highly integrated with Target, Audience Manager, Adobe Campaign, Advertising Cloud (Media Optimizer) and other.
All the data belongs to the Client. Adobe provides everything needed to make the analytics platform aligned with GDPR.
The data can be accessed in real-time thanks to Adobe Analytics Live Stream API capability. Raw data export is also supported. The data is not sampled that guarantees accurate analysis and reliable insights.
Adobe Analytics (formerly Omniture SiteCatalyst) is part of Analytics Cloud and Experience Cloud that makes it highly integrated with Target, Audience Manager, Adobe Campaign, Advertising Cloud (Media Optimizer) and other.
All the data belongs to the Client. Adobe provides everything needed to make the analytics platform aligned with GDPR.
Adobe Analytics and Launch
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