What you might not know about Bounce Rate

Did you know there are two different bounce rate calculation methods? Get to know how to avoid misinterpretation.
The default Bounce Rate metric in Adobe Analytics shows the percentage of visits that contain a single hit and is calculated as Bounces divided by Entries.

Consider creating an alternative Bounce Rate metric as Single Page Visits divided by Entries. This method will not consider any onpage events aka custom link tracking server calls.

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